All of which serves equally a reminder of a maxim that I've seen repeated a number of times inwards diverse forms during final few years: "If you're non paying for it, you're the product." Fortunately, I didn't bring to runway downward the origins of this quotation. because the Quote Investigator website already did it final summer.
The renaissance of this persuasion seems to merchandise dorsum to a comment from the Metafilter website dorsum inwards 2010:
If you lot are non paying for it, you're non the customer; you're the production existence sold.posted past times blue_beetle at 1:41 PM on August 26, 2010.The comment was thence picked upward together with amplified past times other writers. Turns out that the "blue_beetle" genuinely goes past times the shout of Andrew Lewis.
But the outset clear enunciation of the aphorism that the audience of majority media is the product, non the customer, seems to appointment dorsum to a 7-minute 1973 film past times Richard Serra together with Carlota Fay Schoolman called "Television Delivers People" (and watchable amongst the magic of YouTube). The film is almost precisely a wearisome scroll of text, ane judgement at a time, amongst spaces betwixt the sentences (to allow fourth dimension for your deeper contemplation) together with muzak playing inwards the background. It's the form of film you lot would sentry inwards modern fine art museum. The scroll starts similar this:
"The production of Television, Commercial Television, is the Audience.
Television delivers people to an advertiser.
There is no such affair equally majority media inwards the United States of America except for television.
Mass media way that a medium tin deliver masses of people.
Commercial goggle box delivers xx ane thou one thousand people a minute.
In commercial broadcasting the viewer pays for the privilege of having himself sold.
It is the consumer who is consumed.
You are the production of t.v.
You are delivered to the advertiser, who is the customer.
He consumes you.
The viewer is non responsible for programming------
You are the halt product.
You are the halt production delivered en masse to the advertiser.
You are the production of t.v."
The text goes on to advert the NEW MEDIA STATE (in working capital missive of the alphabet letters, natch) run past times corporations to indoctrinate us all inwards materialism. Setting aside the giggle-worthy levels of portentiousness together with pretentiousness, hither are a few thoughts:
In thinking almost the social effects of meshwork together with social media, it's worth remembering that many of the same issues were raised amongst roughly forcefulness almost television. economist.blogspot.com/2012/10/time-watching-television">American households bring a goggle box turned on almost 8 hours per day, together with fourth dimension job surveys propose that he Quote Investigator website already did it final summer.
The renaissance of this persuasion seems to merchandise dorsum to a comment from the Metafilter website dorsum inwards 2010:
But the outset clear enunciation of the aphorism that the audience of majority media is the product, non the customer, seems to appointment dorsum to a 7-minute 1973 film past times Richard Serra together with Carlota Fay Schoolman called "Television Delivers People" (and watchable amongst the magic of YouTube). The film is almost precisely a wearisome scroll of text, ane judgement at a time, amongst spaces betwixt the sentences (to allow fourth dimension for your deeper contemplation) together with muzak playing inwards the background. It's the form of film you lot would sentry inwards modern fine art museum. The scroll starts similar this:
The renaissance of this persuasion seems to merchandise dorsum to a comment from the Metafilter website dorsum inwards 2010:
If you lot are non paying for it, you're non the customer; you're the production existence sold.posted past times blue_beetle at 1:41 PM on August 26, 2010.The comment was thence picked upward together with amplified past times other writers. Turns out that the "blue_beetle" genuinely goes past times the shout of Andrew Lewis.
But the outset clear enunciation of the aphorism that the audience of majority media is the product, non the customer, seems to appointment dorsum to a 7-minute 1973 film past times Richard Serra together with Carlota Fay Schoolman called "Television Delivers People" (and watchable amongst the magic of YouTube). The film is almost precisely a wearisome scroll of text, ane judgement at a time, amongst spaces betwixt the sentences (to allow fourth dimension for your deeper contemplation) together with muzak playing inwards the background. It's the form of film you lot would sentry inwards modern fine art museum. The scroll starts similar this:
"The production of Television, Commercial Television, is the Audience.
Television delivers people to an advertiser.
There is no such affair equally majority media inwards the United States of America except for television.
Mass media way that a medium tin deliver masses of people.
Commercial goggle box delivers xx ane thou one thousand people a minute.
In commercial broadcasting the viewer pays for the privilege of having himself sold.
It is the consumer who is consumed.
You are the production of t.v.
You are delivered to the advertiser, who is the customer.
He consumes you.
The viewer is non responsible for programming------
You are the halt product.
You are the halt production delivered en masse to the advertiser.
You are the production of t.v."
The text goes on to advert the NEW MEDIA STATE (in working capital missive of the alphabet letters, natch) run past times corporations to indoctrinate us all inwards materialism. Setting aside the giggle-worthy levels of portentiousness together with pretentiousness, hither are a few thoughts:
In thinking almost the social effects of meshwork together with social media, it's worth remembering that many of the same issues were raised amongst roughly forcefulness almost television. economist.blogspot.com/2012/10/time-watching-television">Americans pass to a greater extent than than one-half of their v hours of "leisure time" inwards a given solar daytime watching television. There does seem to last a shift away from watching goggle box screens to watching other screens. But the mightiness of screens to describe our attending is non new.
In economical terms, the value of broadcast goggle box (and radio) was determined past times the revenue collected--which for a long fourth dimension was by together with large advertising revenue. Similarly, when economists today endeavour to scope an economical value on the "free" services from Google together with others, he Quote Investigator website already did it final summer.
The renaissance of this persuasion seems to merchandise dorsum to a comment from the Metafilter website dorsum inwards 2010:
But the outset clear enunciation of the aphorism that the audience of majority media is the product, non the customer, seems to appointment dorsum to a 7-minute 1973 film past times Richard Serra together with Carlota Fay Schoolman called "Television Delivers People" (and watchable amongst the magic of YouTube). The film is almost precisely a wearisome scroll of text, ane judgement at a time, amongst spaces betwixt the sentences (to allow fourth dimension for your deeper contemplation) together with muzak playing inwards the background. It's the form of film you lot would sentry inwards modern fine art museum. The scroll starts similar this:
Sumber http://conversableeconomist.blogspot.com/
In economical terms, the value of broadcast goggle box (and radio) was determined past times the revenue collected--which for a long fourth dimension was by together with large advertising revenue. Similarly, when economists today endeavour to scope an economical value on the "free" services from Google together with others, he Quote Investigator website already did it final summer.
The renaissance of this persuasion seems to merchandise dorsum to a comment from the Metafilter website dorsum inwards 2010:
If you lot are non paying for it, you're non the customer; you're the production existence sold.posted past times blue_beetle at 1:41 PM on August 26, 2010.The comment was thence picked upward together with amplified past times other writers. Turns out that the "blue_beetle" genuinely goes past times the shout of Andrew Lewis.
But the outset clear enunciation of the aphorism that the audience of majority media is the product, non the customer, seems to appointment dorsum to a 7-minute 1973 film past times Richard Serra together with Carlota Fay Schoolman called "Television Delivers People" (and watchable amongst the magic of YouTube). The film is almost precisely a wearisome scroll of text, ane judgement at a time, amongst spaces betwixt the sentences (to allow fourth dimension for your deeper contemplation) together with muzak playing inwards the background. It's the form of film you lot would sentry inwards modern fine art museum. The scroll starts similar this:
"The production of Television, Commercial Television, is the Audience.
Television delivers people to an advertiser.
There is no such affair equally majority media inwards the United States of America except for television.
Mass media way that a medium tin deliver masses of people.
Commercial goggle box delivers xx ane thou one thousand people a minute.
In commercial broadcasting the viewer pays for the privilege of having himself sold.
It is the consumer who is consumed.
You are the production of t.v.
You are delivered to the advertiser, who is the customer.
He consumes you.
The viewer is non responsible for programming------
You are the halt product.
You are the halt production delivered en masse to the advertiser.
You are the production of t.v."
The text goes on to advert the NEW MEDIA STATE (in working capital missive of the alphabet letters, natch) run past times corporations to indoctrinate us all inwards materialism. Setting aside the giggle-worthy levels of portentiousness together with pretentiousness, hither are a few thoughts:
In thinking almost the social effects of meshwork together with social media, it's worth remembering that many of the same issues were raised amongst roughly forcefulness almost television. economist.blogspot.com/2012/10/time-watching-television">they job advertising (and other revenues)_to approximate how the attending of the audience is valued inwards the market.
Analogies betwixt dissimilar technologies aren't probable to last perfect, or course, together with the analogy betwixt goggle box together with the meshwork is no exception. Internet screens offering roughly greater possibilities for audience participation: equally game-players, content providers (written, musical, video), commenters, shoppers, together with thence on. But they portion the feature that content comes together with goes, but the platform through which the content is provided lives on. And they portion the feature piece much of the attending given to screens is provided inwards a identify context, at that topographic point is an ongoing social line per unit of measurement area to last business office of the in-group that saw the video clip, the picture, the tweet, the Instagram or Facebook update, the article, the game.
In the old-time days of broadcast goggle box this line per unit of measurement area may bring been a picayune less, because if you lot missed a certainly TV show, you lot wouldn't last able to encounter it ane time to a greater extent than until summertime re-runs. But social media is asychronous, thence fifty-fifty if you lot don't encounter something when it outset appears, you lot tin banking concern stand upward for it out an hr or a solar daytime or a calendar week later. Content on old-time broadcast goggle box was similar catching a motorcoach that came past times right away together with then; modern meshwork media is a treadmill where every fourth dimension you lot measuring off, you lot tin measuring correct dorsum on again.
The most telephone substitution together with unbending of all economical tradeoffs is that none of us gets to a greater extent than than 24 hours inwards a day. For all of us, it is worth considering which roles nosotros genuinely play for hours each day--whether looking at screens or otherwise.
Analogies betwixt dissimilar technologies aren't probable to last perfect, or course, together with the analogy betwixt goggle box together with the meshwork is no exception. Internet screens offering roughly greater possibilities for audience participation: equally game-players, content providers (written, musical, video), commenters, shoppers, together with thence on. But they portion the feature that content comes together with goes, but the platform through which the content is provided lives on. And they portion the feature piece much of the attending given to screens is provided inwards a identify context, at that topographic point is an ongoing social line per unit of measurement area to last business office of the in-group that saw the video clip, the picture, the tweet, the Instagram or Facebook update, the article, the game.
In the old-time days of broadcast goggle box this line per unit of measurement area may bring been a picayune less, because if you lot missed a certainly TV show, you lot wouldn't last able to encounter it ane time to a greater extent than until summertime re-runs. But social media is asychronous, thence fifty-fifty if you lot don't encounter something when it outset appears, you lot tin banking concern stand upward for it out an hr or a solar daytime or a calendar week later. Content on old-time broadcast goggle box was similar catching a motorcoach that came past times right away together with then; modern meshwork media is a treadmill where every fourth dimension you lot measuring off, you lot tin measuring correct dorsum on again.
The most telephone substitution together with unbending of all economical tradeoffs is that none of us gets to a greater extent than than 24 hours inwards a day. For all of us, it is worth considering which roles nosotros genuinely play for hours each day--whether looking at screens or otherwise.
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